Ultra simple. Ultra beautiful.


Our challenge was to demonstrate how amazing VIZIO’s new Ultra HD picture is and to do so in a commercial that would most likely be seen on a screen that wasn’t Ultra HD. With that in mind, instead of showing the picture, we simply described it, using only words, narration, music, and sound effects. We wanted to engage viewers’ theater-of-the-mind and let them imagine just how amazing the picture could be.