It’s electric. Literally.

Film, Print, Digital

In today’s world, smart is the new sexy. That’s why our Kia Hamsters took a break from hitting the gym to hit the books, creating Kia’s most tech-savvy Soul yet—the first-ever electric Soul EV. The vehicle in itself is a bold statement of Kia’s continued commitment to innovation, and the beloved Hamsters introduced it with their signature style. The commercial was set to an unreleased single, “Animals,” from multi-platinum and three-time Grammy Award-winning band Maroon 5. It debuted during the MTV Music Awards and allowed Kia fans exclusive access to 200,000 free downloads before the song officially dropped.