Blake Griffin is no stranger to being in the zone. His ability to perform at this higher level is an everyday (or at least every game) occurrence. Unfortunately, the rest of us mere mortals aren’t as lucky. In this campaign, we see what happens when average people end up in the zone for the first time after experiencing the next-level performance of the 2016 Kia Optima. They’re in unfamiliar territory, literally. Luckily for them, Blake is there to help them along.