When a bald eagle speaks, you listen

Film, Social, Digital, Radio

During the past year, Jack has been on a legendary quest for better ingredients. But his latest adventure is one for the history books. To re-introduce an American staple like a double cheeseburger, it takes someone with as much wisdom as a Founding Father. In this launch commercial, which debuted during the Super Bowl, we follow Jack as he goes on a dangerous voyage to make a Declaration of Delicious, taking a stand for higher quality ingredients and bolder flavor for all. It’s more than just a statement, it’s a commitment to higher quality—because everyone deserves a history-making burger.