Big Ideas for a Small Car

Who said that you have to be big to be relevant? In the “Small Can Do Big Things” campaign, we partnered with video maker, musician, and social influencer Julian Smith in an experiment where multiple artists performed a track composed by Julian using the Kia Rio as their musical instrument. From the revving engine to the hood-release latch and tailgate, every part of the Rio that opens, closes, or moves – doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, and the horn – come together harmoniously in a sweepingly original, high-decibel musical score. A pretty sizable project coming from a remarkable small car.